Do you have a great idea for the best event ever, but don’t know how to gather support for it? Do you have a great guild, but the recruitment rate is slacking? Do you have a new idea for a guild and want to start it, but nobody seems to notice your well-placed posters in Stormwind?
Ask yourself the question:

Are you really serious about this?

Are you truly committed to make it work?

If yes, go on reading.

Yelling Louder than the Goldminers
Stormwind today, and any major city, finds itself being a hub of competing messages, ideas and beliefs. Walking through Stormwind you will run into four demonic cults, three heroic orders of ancient protectors and perhaps five or six random gangs, all crying for your attention to join their cause. How do you choose which one to follow? How do you make yourself heard?

The Factors of Success
Making something a success is a combination of many factors. This article deals with one factor: Making yourself known using the Argent Post.
Why should you advertise in the Argent Post?
- It shows you are serious about your work.
- It increases awareness.
- You support the newspaper and the Argent Archives in Ironforge (and the webportal of course).

It's a good idea to feature your own members in the banner. 

The Treasury of the Archives
Through buying or subscribing to the Argent Post, you ensure we can continue publishing great news every day and keep you informed. It also gives us something to do. Our staff helps you and your concept to come up with the best advertisement. The money donated this way is distributed the following way:
- 70% Contest Prizes
We've had three contest now, with more coming up as soon as the Horde side guild have saved up more gold.
- 10-20% Wages for our scribes, editors and archivars
Our scribes responds to an average of ten to twenty inquiries or letters a day, not to mention the work of keeping the Archives in a healthy and organized condition.
- 5-10% Wages for freelance journalists
We set VERY high standards for our articles and the amount of work put into certain articles is equally as time consuming as a visit to Onyxia's lair.
- 5% Random expenses
Teleportation runes, gryphons, strider fuel, Yara's wardrobe, snaparoid film...

A Stamp of Quality
Advertising in the Post shows that you have a rock solid concept that you are willing to bleed for! An advertisement campaign now costs a minimum of 400 gold coins(updated Aug. 2nd.), though discounts and rebates apply. Both Horde and Alliance can advertise. This means that if someone advertises on the site, you can regard it as a sign for both quality and resourcefulness. The steep price is our quality assurance to our readers. When you see an ad for the Arcane Alliance, it is because Guildmistress Lawrana has paid for it in hard cash.

Ricaver, a contributor to the Post and the city as a whole

Reaching the Masses
The Argent Post today has several hundred readers every day. By advertising in the post you increase the awareness of your name and idea. Even if the ad simply says the Thirsty Knight, and nothing else, this helps people memorize the idea of who you are and it tells them you are still active and present. Advertising is a constant reminder of who you are to every visitor.

The Vanguard Order saved up gold in order to advertise for themselves.


The Secret to Success
In conclusion, advertising helps you with awareness and showing you are serious about your idea. However, it is all for nothing unless you are ready to follow up with it in the real world of Azeroth as well. Purchase advertising close to events, large meetings or major reforms of your guild. If you want to be more industrious: Purchase an ad for yourself and tell the world that you are for hire. Be creative. Offer yourself or your guild to sell copies of the Post, thus easily rising the awareness double. Our staff is ready to help you truly become a living legend in Azeroth.

You can advertise for more than just guilds and events.

HOW TO SUBMIT ADS

As a part of a test, all guildmasters can now upload ads. Follows these simple steps to have your ad up and running in no time.

Create
1. Create your ad. The dimensions are 590x150 for Banner ads, 110x110 for Bottom box ads and 110x330 for sidebanners (Top Box) ads. Notice that some players may do this for you, both for free and for cash.

Upload
2. Upload each ad separately by choosing Create content> Advertisement. (Only for guildmasters). If you do something wrong, you cannot edit the ad. You must upload a new ad and notify of us which ad to use.
Notice that there are four different categories for ads. Make sure to choose the correct ad spot for your ad using the below list as a guide.
Bottom banner = Banner
Side banner = Top Box
Tiny, square banner = Bottom Box

Pay
3. If the ad is for a guild, character or RP raidgroup: Send the payment in game to Airac (Horde) or Eiswein (Alliance). Notice that we also advertise you in game, and not just on the site. Remember to explain what the payment is for!
Remember that all ads should have an IC flair to them.

3b. If you are advertising an event the advertising is free. Simply upload the ads and notify Alabast by AA mail.

3c. Advertising something completely different? Send a mail or a whisper and upload the ads. Anything that promotes RP will be posted for free or given a major (70-90%) discount.

Tell us
4. Notify Alabast about the ads and your campaign using AA mail.

CURRENT PRICES

Standard package:
Timeframe: 2 weeks
Number of Ads: 4 ad spots, plus one tiny, square box ad that stays on forever.
Price: 400 Gold
Renewal price: 300 Gold

Event package:
Timeframe: Submit no earlier than 3 weeks ahead of event.
Number of Ads: 3 ad spots
Price: Free!
No renewal price. Ad ends when event is done.

Discount package:
Timeframe: 4 weeks
Number of Ads: 6 ad spots, plus one tiny, square box ad that stays on forever.
Price: 650 Gold
Renewal price: 600 Gold

Alabast H. Hughtlenoow,
Chief Editor of the Argent Post